Our Team
Luscheyne Mellon
Lu is an accomplished digital strategist with a proven track record in brand management, communications, experiential marketing, and digital product development. With more than 18 years of experience across various industries, including Telco, FMCG, IT, Sport, Nonprofit, Travel, and Retail, Lu has consistently delivered customer-centric solutions for both established companies and startups.
One of Lu's notable achievements was her significant contribution to the joint venture between Firetail Robotics and Boral, which led to the creation of Brightpath AI. Collaborating closely with Jack, they developed an innovative AI vision solution to address workplace accidents. The success of the venture resulted in the eventual sale of Brightpath AI, highlighting their effective collaboration and the powerful AI technology they built.
In addition, Lu possesses a deep understanding of the NDIS and the complexities involved in disability services. Her experience in this domain allows her to navigate the unique challenges and deliver tailored solutions that meet the needs of individuals with disabilities.
Lu's strong leadership qualities, organizational skills, and strategic mindset make her an invaluable asset to our team. Her ability to provide a fresh perspective, leverage digital technologies, and navigate complex landscapes will drive value, ensuring our organization remains at the forefront of innovation in the disability sector.
Jack Hurley
Jack is an innovative leader in the field of autonomous robotics, leveraging the power of artificial intelligence to solve complex problems in innovative ways. As the CEO of Firetail Robotics and Surfbee Pty Ltd, he has led the development of cutting-edge AI technologies, from AI vision systems to advanced decision-making algorithms for unmanned vehicles. His expertise in machine learning and AI, combined with his background in corporate innovation, positions him uniquely to advance the boundaries of future AI systems.
Jack's vast experience includes working with leading organizations such as Telstra, Westpac, St. George, Suncorp, and Transurban. Through these collaborations, he has gained valuable insights into diverse industries and has successfully implemented AI solutions to drive efficiency and transformation.
Additionally, Jack played a pivotal role in a successful joint venture with Boral, resulting in the creation of Brightpath AI. Collaborating closely with Lu, they developed an exceptional solution that harnessed AI to address workplace accidents through AI vision technology. The venture proved to be immensely successful, culminating in the acquisition of Brightpath AI by an American company. This accomplishment is a testament to their collaborative spirit and the powerful AI technology they built.
Driven by his entrepreneurial spirit and dedication to technological advancements, Jack continues to push the envelope in AI innovation. His unwavering commitment to harnessing AI's potential for efficiency, safety, and progress serves as a driving force behind his pursuit of transformative solutions